Post-COVID-19 era | Are FMCG companies ready for digital growth explosion in rural markets?
Rajesh Radhakrishnan Tapping rural India has been the biggest challenge for follower brands when it comes to the fast-moving consumer goods (FMCG) space. The companies in the top three positions in a particular category always had an advantage in terms of rural distribution compared to other players in that category. The early-mover advantage helped leader…