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      Category Archives: News

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      Post-COVID-19 era | Are FMCG companies ready for digital growth explosion in rural markets?

      NewsBy RCL DigitalApril 29, 2020

      Rajesh Radhakrishnan Tapping rural India has been the biggest challenge for follower brands when it comes to the fast-moving consumer goods (FMCG) space. The companies in the top three positions in a particular category always had an advantage in terms of rural distribution compared to other players in that category. The early-mover advantage helped leader…

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