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Post-COVID-19 era | Are FMCG companies ready for digital growth explosion in rural markets?

Rajesh Radhakrishnan Tapping rural India has been the biggest challenge for follower brands when it comes to the fast-moving consumer goods (FMCG) space. The companies in the top three positions in a particular category always had an advantage in terms of rural distribution compared to other players in that category. The early-mover advantage helped leader…

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Four Things That Always Remain Consistent In Digital Marketing Strategies

No matter the times we are facing, there are four key things that will remain consistent and, if used properly, will result in a positive overall return on investment: people, process, tactics and technology. At TWIO, we always keep these four components in mind when approaching any project for our clients. When defining a new…

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How To Choose KPIs For Your Digital Marketing Strategies

Digital Marketing Strategies are overwhelming the business world. Around 83% of organizations accept that their current digital marketing strategies and efforts are fruitful in helping their objectives. Billions of individuals overall presently utilize the web to do their shopping, look into organizations, and get proposals for items and administrations. This makes refining your advanced advertising…

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